The DIY Course Biz Blog

One of my favorite things about Kajabi is that they constantly improve their all-in-one platform, adding new features with each development cycle (the latest one being called Toronto).

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On 05-21-21, Kajabi announced an exciting update to their email marketing feature:

One of our most requested updates is the ability to edit email sequences and email broadcasts with the same easy-to-use visual editor. We’re happy to announce this feature is now available on Kajabi.

That means you'll be able to use the same intuitive visual editor to create both email broadcasts and sequences — giving your entire business a streamlined and professional online presence.

In addition to the unified design editor, you’ll now be able to select which section of the email appears in the preview text. This...

Say you make an update to your product - course, membership, or service - and you want to notify every member of that product. 

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You could send an email broadcast. The only issue there might be that if some people did NOT opt-in to your marketing email list when they obtained the product, they won't receive the product update broadcast. In this era of privacy, GDPR, etc., we do want to honor people's wishes around being marketed to.

Yeah, it's a bit of a pain but there IS a workaround (because Kajabi is smart and they think of everything!). Instead of sending an email broadcast, you can simply do a product announcement.

To see what I mean, check out Kajabi's instructions for how to send a product announcement.

Here's the crucial part from those instructions:

If you want to send all members an email notifying them...

No matter what email marketing and product/service delivery system you're using, you should be doing periodic backups of your contacts.

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This is in case of the rare instance that something goes wrong with the platform or hosting you use or, gosh forbid, YOU accidentally delete something you didn't mean to. Hey, it happens ‍.

Well, if it ever happens to you, my friend, you're not going to panic because YOU KEPT BACKUPS. And you have no excuse not to because Kajabi makes this dead easy. It literally takes 10 seconds.

Instructions:  How to export a list of all the contacts on your site

2 extra cool things about Kajabi's version of exporting contacts:

1. Not only does it export name and email but also other data, including what products they've purchased - so you can restore their access to those products
2. The...

One feature that seems to surprise many is that Kajabi has email marketing! In other words, if you get Kajabi, it can replace your current service like Mailchimp, ConvertKit, MailerLite, etc. This can definitely save you money!

Links in blog posts may be affiliate links. At no extra cost to you, if you click one and make a purchase, I may receive a commission for having referred you.

There are 2 main features to Kajabi email: Broadcasts and Sequences. So let's talk about the difference between an email broadcast and an email sequence in Kajabi.

What's an email broadcast?

An Email Broadcast is an individual email sent to a filtered list of subscribers from your People tab. A Broadcast is useful when you need to get an announcement out to your list or need to send a single email to update your users.

What is an email sequence?

An Email Sequence is a series of emails that will begin sending immediately after the user is subscribed or...